Featured Projects
Challenge
For more than 30 years, Life Connection of Ohio has successfully maintained its vision of supporting “a community where everyone is inspired to donate life and each donation opportunity is fulfilled.” In the United States, there are 56 different organ procurement organizations (OPOs) that promote and facilitate organ donation in their designated areas. These non-profits help save and heal countless lives every single day. Life Connection of Ohio is the OPO for northwest and west central Ohio and proudly serves more than 2 million people in 24 counties.
Life Connection of Ohio is an important advocate for organ donation in their region. They are able to educate their communities about the importance of donation; partner with more than 70 hospitals and medical facilities to coordinate donation; honor donor heroes for their incredible generosity; and offer grief support to families before, during and after donation.
Life Connection of Ohio partnered with FireStarter to increase their organization’s visibility and assist in solidifying their marketing and communications efforts.
Approach
With background knowledge of healthcare and organ donation, FireStarter’s team has served as a trusted marketing partner for Life Connection of Ohio.
Along with continued content management, FireStarter has had the opportunity to film, edit and produce videos that Life Connection of Ohio uses on their new website, social media, community events and for other internal needs. Filming interviews with employees and organ donation advocates allows Life Connection of Ohio’s audiences to better understand the impact of their lifesaving mission.
FirseStarter also continues to support Life Connection of Ohio with media monitoring and social media content planning.
Results
Through our partnership, we helped Life Connection of Ohio support their efforts in raising awareness of organ donation education, unite their community and inspire more people to say YES to sign up as a lifesaving organ, tissue and eye donor hero.