Featured Projects


iAIRE, LLC was founded with the concept of adding ionization to outside air systems that provide energy savings for commercial business operators and healthier, cleaner air for their employees and customers. As the benefits of their ionization products were realized, their business has grown to offer more product offerings for businesses across all industries and homeowners. This growth was met with equal demand to elevate their branding that appeals to their expanding client base.


FireStarter collaborated with iAIRE to reimagine their branding starting with a new, modern logo that exemplifies their work in revolutionizing green HVAC technology. To put their new brand in action, our team redeveloped their website, sales materials and implemented a social media content strategy. Our work included:


The result was a modern yet innovative brand that positions iAIRE for future success in the HVAC market. Ultimately, their new brand has set them up to implement true climate change while improving employees’ and homeowners’ health and safety worldwide.