Featured Projects

Challenge

The Alliance for Paired Kidney Donation (APKD) is a nonprofit organization located in Toledo, OH, that desires to save lives by securing a living donor kidney transplant for every patient who needs one. APKD educates and engages patients with kidney failure, living kidney donors and healthcare professionals to fulfill their goals.

APKD believes paired kidney donation is an important step towards saving more lives. According to APKD, paired donation creates a pathway for living kidney donors and their incompatible recipients to find matches with other pairs in the same situation. Simply put, paired donation breaks chains by making them.

Approach

In 2021, FireStarter began working with APKD to help transform their marketing needs. In the past, APKD did not have a designated team to take on the marketing responsibilities of their organization.

For APKD, some areas of development included:

  • Optimization of new user-friendly website and SEO
  • Improved photography, videography and graphics
  • Updated employee biographies
  • Redevelopment of social media accounts and content
  • Event support for in-person conferences
  • Creation and management of live webinars
  • Develop annual impact report
  • Assist in develop collateral end educational materials
  • Media pitching and monitoring
  • Serving as a strategic marketing partner

Results

To date, FireStarter has ensured that APKD’s marketing is up to their industry’s standard. And because FireStarter specializes in serving mission-driven organizations, APKD has been able to reach a larger audience and save more lives than ever.