Connecting To Your Audience

By: Nate Haines, Digital Communications Specialist

Do you find it challenging to create engaging content for your brand? Do the stories you tell often feel repetitive?

In marketing, storytelling provides us with the opportunity to use a narrative to communicate a message. The most effective messages provoke a feeling within a viewer, and inspire them to take action.

Storytelling can be accomplished though many different forms, including writing, pictures and film. At FireStarter, our content team has the ability to capitalize on your organization’s greatest accomplishments and create emotional responses through storytelling.

Typically, the process requires a few steps:

  1. Understand your audience – Who are you speaking to? Who is going to respond and take action?
  2. Decide on your core message – What message is the brand attempting to communicate? Is the call-to-action effective?
  3. Evaluate storytelling opportunities – What storytelling assets does your organization currently posses? How does it relate to your audience?
  4. Choose appropriate story type and medium – Is your story written? Oral? Visual?
  5. Create your story – Put your best elements at the beginning of the story rather than the end.
  6. Share your story – Consider blogs, press releases, emails, flyers, social media and more. In general, the more places you share your story, the greater amount of engagement your story will receive.

Still not sure where to start? At FireStarter, we work with mission-driven organizations that desire to make the world a better place. Contact us to learn more about how we can help ignite your brand.