FireStarter – Strategic Partnerships

By: Nate Haines, Digital Communicaitons Specialist

Our agency proudly partners with organizations that provide top-tier marketing services, data insights and content support. With the backing of specialty marketers and advanced technology, these partnerships greatly benefit each of our clients and help them achieve their marketing goals.

Some of our strategic partnerships include:

1) LocaliQ

LocaliQ is an advanced digital marketing platform designed to assist businesses in discovering, engaging and retaining customers through digital assets. 

At FireStarter, we utilize LocaliQ’s proprietary machine learning technology to:

  • Provide real-time campaign optimization
  • Track content and gain valuable insights
  • Research industry trends
  • Develop new opportunities with audiences

With LocaliQ’s all-in-one digital ad platform and outstanding customer service, we can better understand our clients’ audiences to deliver targeted messaging through multiple platforms.

2) Sprout Social 

Our team uses Sprout Social’s competitor performance tool to gain insights about our client’s competitors’ social media performance, including:

  • Follower growth
  • Post engagement, including shares, likes and comments
  • Top performing posts
  • Audience growth
  • Publishing behavior

This gives our clients a data-driven advantage to outperform their competitors on social media.

3) Muck Rack

Muck Rack allows us to enhance our client’s communications capabilities by helping our team to quickly, efficiently and effectively pitch reporters to secure earned media. It also provides us with an in-depth look into the engagement each article receives. Our clients can benefit from knowing:

  • Where and how their organization (and competitors) are covered by the media
  • What content resonates with the media
  • Uncovering trends in your industry
  • Discovering areas where your organization can provide insight or expertise

Contact us today to learn how we can help provide your organization with the content it needs to reach your audiences where they’re at.