FireStarter Marketing Firm Embarks on Next Chapter Under New Leadership

Dawn Bonnell takes over as owner & president following Sue Finkam’s inauguration as mayor of Carmel

Carmel, Ind. – FireStarter, LLC, announces Dawn Bonnell, a former partner and content strategist, will lead the Carmel-based marketing firm into its next chapter as owner and president following the inauguration of its founder and former CEO, Sue Finkam, as mayor of Carmel. The transition took place on January 1.

Bonnell is an award-winning marketer with an impressive track record of helping organizations resonate with their target audiences through authentic and actionable marketing. Having served under Finkam’s mentorship for the past 15 years and alongside many of FireStarter’s accomplished marketers for the better part of the last decade, she brings invaluable marketing and leadership experience to the helm, where she will continue to help clients make a meaningful difference in the lives of others.

“Shortly after launching FireStarter, it was clear that Dawn was the ideal choice to help elevate the work of our mission-driven clients,” said Finkam. “In the years since, she’s only exceeded expectations as a marketing strategist who’s also deeply passionate about helping others. I’m confident the FireStarter team is in the best possible hands, and I’m excited to witness their continued excellence in delivering impactful results for our clients and their missions.”

Before joining FireStarter, Bonnell served as a senior marketing specialist at Indiana Donor Network, where she developed and implemented brand standards, managed content strategy, and spearheaded regional and nationally recognized paid media campaigns. Her marketing experience extends to physician specialty groups, hospital systems, medical device manufacturers, family-owned businesses, and organizations across the organ donation and transplantation industry.

“At FireStarter, the role of president is more than just a job title,” said Bonnell. “Every day, our clients pour their hearts and souls into their work. I feel immense responsibility that we are as committed to them as they are to doing good in the world. As we embark on our next chapter, I’m excited to work alongside my phenomenal team to ensure our clients continue to grow and do great things.” 

Under Bonnell’s leadership, FireStarter will remain a certified women-owned business. To learn more about FireStarter and its success in helping organizations fulfill their missions during times of great change, turnover or growth, visit


About FireStarter, LLC

FireStarter, LLC, is a full-service, fractional marketing firm based in Carmel, Indiana, that uses data-driven solutions to ignite brand stories and elevate mission-driven organizations. FireStarter provides expert recommendations and strategies to aid those looking for marketing support during a time of growth and transition or a dedicated team to help with early-stage brand development. Its award-winning team of marketing strategists, with extensive experience in organ donation and transplantation and specialty physician care, will augment your team as they work tirelessly to elevate your mission, expand your presence and spark your brand growth. Learn more at