FireStarter Hires Account Executive

Carmel, Ind. – FireStarter, LLC, a Carmel-based marketing firm helping organizations better fulfill their missions, has hired Jama Pryor to serve as an account executive, managing client brands focused on supply chain and logistics of organ donation and transplantation.

Pryor brings more than 20 years of healthcare brand, marketing and communications experience to FireStarter. Before joining the team, she spent 12 years at Indiana University Health, serving in philanthropy, communications and marketing roles. Pryor led the marketing strategy for IU Health service line brands, including IU Health transplant and orthopedics. She recruited Dr. Aaron Carroll, now a celebrated health columnist with the New York Times, to launch “Advances in Transplantation,” a podcast on ReachMD, notable then for its popularity.

In 2016, Pryor and agency colleagues were recognized with an Indianapolis Gold ADDY Award for their microsite, Race to Recovery, telling the story of IndyCar racer James Hinchcliffe’s recovery from a near fatal accident in 2015. She led the storytelling, including interviews with Hinchcliffe and the IU Health care team members, which garnered national press and contributed to a successful fundraising campaign.  

Prior to joining IU Health, Pryor owned a marketing consulting agency providing marketing strategy and writing. Her passion for serving mission-driven organizations is an asset to FireStarter’s client roster and its storytelling firepower. “I’m excited to be part of spreading the good news about how these clients are making a meaningful difference in peoples’ lives and innovating in the healthcare space,” said Pryor.

For more information about FireStarter and its work to amplify the voices of mission-driven organizations, visit

About FireStarter, LLC

FireStarter, LLC, is a full-service marketing firm based in Carmel, Indiana, that uses data-driven solutions to ignite brand stories and elevate mission-driven organizations. FireStarter provides expert recommendations and strategies to aid those looking for marketing support during a time of growth and transition or a dedicated team to help with early-stage brand development. Its award-winning team of marketing strategists, with extensive experience in organ donation and transplantation and specialty physician care, will augment your team as they work tirelessly to elevate your mission, expand your presence and spark your brand growth. Learn more at