FireStarter CEO and Carmel Mayoral Candidate Named to National Business Leadership Council 

Sue Finkam joins team to advocate locally and nationally to help small businesses succeed

Carmel, IN – The National Small Business Association (NSBA), the nation’s oldest small-business advocacy organization, announced today that Sue Finkam, business executive and CEO of FireStarter LLC, a national marketing consultancy headquartered in Carmel, Indiana, has been named to its Leadership Council. Finkam, a recognized leader in the Carmel and greater Indianapolis business community, joins the NSBA Leadership Council alongside other small-business advocates from across the country as they work to promote the interests of small businesses to policymakers in Indiana and Washington, D.C. 

“I am proud to have Sue Finkam as part of our Leadership Council,” said Todd McCracken, NSBA president and CEO. “She came to us highly recommended. Her executive business experience, coupled with her background in advocating for the needs of others, will provide tremendous value. I look forward to collaborating with Sue and ensuring our coordinated efforts have a positive impact on the small-business community.”

Finkam joins the NSBA Leadership Council to advocate for solutions that can address the critical issues facing small businesses, including tax reform, regulatory restraint, lower healthcare costs and improved access t­o capital. The NSBA Leadership Council is focused on providing valuable networking between small-business advocates from across the country while ensuring small businesses have a seat at the table as Congress and regulators take up key proposals that affect them.

“As a small business owner, I know the risk involved in leveraging personal capital to start a business and what it takes to sign the front of a pay check. As a local elected official, I understand the importance of being engaged in conversations about policy,” said Finkam. “I am excited about representing the needs of small businesses, given they are America’s economic engine and are the backbone of families in Carmel and across the United States.”

Finkam is the founder and CEO of FireStarter, a national marketing consultancy helping organizations better fulfill their missions. FireStarter has grown quickly since Finkam took it full-time in January 2021. Small-business sustainability and growth is important to Finkam, who encourages innovation and investment and supports reducing onerous governmental regulation and taxation. 

About National Small Business Association

Celebrating more than 85 years in operation, NSBA is a staunchly nonpartisan organization advocating on behalf ofAmerica’s entrepreneurs. NSBA’s 65,000 members represent every state and every industry in the U.S., and we are proud to be the nation’s first small-business advocacy organization. 

About FireStarter, LLC

FireStarter LLC is a full-service marketing firm based in Carmel, Indiana, that uses data-driven solutions to ignite brand stories and elevate mission-driven organizations. FireStarter provides expert strategies to aid those looking for marketing support during a time of growth and transition or a dedicated team to help with early-stage brand development. Its award-winning team of marketing strategists, with extensive experience in organ donation and transplantation and specialty physician care, will augment your team as they expand your presence and spark your brand growth.