Carmel Business Executive Recognized as Top Woman Entrepreneur

Enterprising Women magazine names Sue Finkam, founder and CEO of Fire Starter LLC, among Champions of the Class of 2023

Carmel, Ind. – Sue Finkam, founder and CEO of Carmel-based marketing agency FireStarter LLC, is being honored by the Enterprising Women of the Year Awards, an annual celebration of the world’s top women entrepreneurs across all fields and industries. Finkam is one of 30 women and the only one from Indiana to be named to Enterprising Women magazine’s list of Champions of the Class of 2023.

“It is an honor to be recognized among Enterprising Women’s 2023 Champions,” said Finkam. “This award means a great deal to me – not only because it recognizes women who are leading fast-growing businesses but also because it gives weight to the importance of supporting other women in business and acknowledges the profound impact women entrepreneurs are having in their communities.”

The Enterprising Women of the Year Awards are widely considered one of the most prestigious recognition programs for women business owners. Finkam is recognized for her work to amplify the voices of mission-driven organizations as founder and CEO of FireStarter LLC, a full-service marketing agency and certified women-owned business.

Utilizing decades of experience in marketing, business management and human resources management, Finkam helps clients solve marketing challenges during times of growth and transition. Together with the FireStarter team, Finkam has helped clients in multiple states and industries save lives through organ donation and transplantation, provide a better quality of life through specialized healthcare, and reduce the cost of energy for homes and businesses and more.

Prior to her work with FireStarter, Finkam served organizations such as Indiana University Health, Indiana Donor Network and Ascension St. Vincent. Finkam has served on the Carmel city council since 2012 and is currently running to be Carmel’s next mayor.

“The recipients of the 2023 Enterprising Women of the Year Awards represent an amazing group of women entrepreneurs from across the United States, Canada and around the globe, including honorees this year from the United Arab Emirates, Iceland and Thailand,” said Monica Smiley, publisher and CEO of Enterprising Women. “We look forward to shining the spotlight on them at our 21st annual awards event in May.”

The 2023 Enterprising Women of the Year Awards Celebration & Conference will take place from Sunday, May 21, to Tuesday, May 23, in Clearwater Beach, Florida. The two-day event will feature workshops, networking opportunities, corporate-sponsored exhibits and awards presentations.

Learn more about FireStarter and how it helps organizations better fulfill their missions at

About FireStarter LLC

FireStarter LLC is a full-service marketing firm based in Carmel, Indiana, that uses data-driven solutions to ignite brand stories and elevate mission-driven organizations. FireStarter provides expert strategies to aid those looking for marketing support during a time of growth and transition or a dedicated team to help with early-stage brand development. Its award-winning team of marketing strategists, with extensive experience in organ donation and transplantation and specialty physician care, will augment your team as they expand your presence and spark your brand growth.

About Enterprising Women Magazine

Enterprising Women, headquartered in Cary, North Carolina, is the nation’s only women-owned magazine published exclusively for women business owners that chronicles the growing political, economic and social influence, and power of entrepreneurial women. The magazine provides a friendly meeting place, a public forum and a national stage for the critical issues confronting women’s businesses and daily lives from the unique perspectives and experiences of entrepreneurial women.

Media Contact: Nate Haines, 574.275.3503,