sue finkam
FOUNDER

Sue Finkam’s background is diverse, including more than 20 years in marketing, business management and human resources leadership. Since 2012, she has served on the city council for Carmel, Indiana, including several terms as president, vice president and finance chair, responsible for overseeing the city’s $140 million annual budget. In this year’s primary election, Sue won the Republican nomination for Carmel Mayor.

Sue’s talents for leveraging relationships, managing resources and developing new markets will help differentiate your brand in the marketplace. Her management expertise in diverse and complex industries and environments, from digital SaaS start-ups to healthcare industry pioneers, provides clients with a high-performing leader who listens and leads.

Helping organizations succeed has been a hallmark of Sue’s professional career, transforming big brands such as Indiana University Health, Skjodt-Barrett Contract Packaging, Indiana Donor Network and the City of Carmel, Indiana. Sue’s strong record of success in leading large teams and managing budgets was on display at IU Health, where she was co-leader of a multi-million dollar rebrand and directly responsible for bringing over 80% of the system’s hospitals into alignment with brand objectives.

During her time at Indiana Donor Network, a federally designated organ recovery organization, Sue spearheaded nationally recognized public relations efforts; quadrupled advocacy hours, social media following, web visits and media stories; and managed a multi-million-dollar sponsorship and events portfolio that included multi-year partnerships with the Indianapolis Colts and Indiana Pacers. Sue was also instrumental in the launch of the Driven2SaveLives IndyCar program that grew into a multi-platform campaign to promote organ donation among a sought-after male audience. Driven2SaveLives has been featured twice each by ESPN and USA Today and won regional and national awards for content and platform.

This year, Sue was named an Enterprising Woman of the Year Class of Champions member, a national recognition offered annually by the magazine and co-hosted by top U.S. corporations. In 2022, she was named a Woman of Influence by the Indianapolis Business Journal. Sue is an IU Tobias Fellow and an alumna of both the Stanley K. Lacy Executive Leadership Series and the Richard G. Lugar Excellence in Public Service Series.

One constant throughout Sue’s career and service has been a passion for doing meaningful work helping companies and organizations that serve others.