Jama Pryor brings more than 30 years of healthcare brand, marketing and communications experience to FireStarter, helping manage content creation and execution. Before joining FireStarter, Jama spent 12 years at Indiana University Health, serving in communications and marketing roles. She led the marketing strategy for IU Health service line brands, including IU Health transplant and orthopedics. Jama recruited Dr. Aaron Carroll, now a celebrated health columnist with the New York Times, to launch “Advances in Transplantation,” a podcast on ReachMD, notable for its popularity among physicians.  

In 2016, Jama and agency colleagues were recognized with an Indianapolis Gold ADDY Award for the microsite Race to Recovery, telling the story of IndyCar racer James Hinchcliffe’s recovery from a near fatal accident in 2015. Jama led the storytelling, including interviews with Hinchcliffe and the IU Health care team members, which garnered national press and contributed to a successful fundraising campaign.  

While at IU Health, Jama was recruited to help launch the hospital system’s first statewide foundation brand after merging 14 separate foundations and gift programs to become the IU Health Foundation. Jama led the philanthropy communications team, managing strategic communications, editorial strategy, digital engagement and PR. Her team increased YOY social media engagement across platforms by 26% organically, averaged monthly newsletter open rates of 40% (donor audience) and 69% (leader audience) and averaged 10 positive monthly media hits. 

In 2019, Jama led the campaign communications strategy for health system’s first-ever comprehensive capital campaign, resulting in segmented public announcements and enhanced collaboration with system and regional teams – enabling a $3M gift by way of a new personalized donor website in Bloomington.  

Jama’s passion for serving mission driven organizations is an asset to FireStarter’s client roster and its storytelling firepower.